ANALISIS DAMPAK HALAL TERHADAP EKSPOR PRODUK MAKANAN DAN MINUMAN INDONESIA: PELUANG DAN TANTANGAN
Abstract
This research analyzes the impact of halal policies on exports of Indonesian food and beverage products, with a focus on the opportunities and challenges faced. Indonesia, as the country with the largest Muslim population in the world, has great potential to become a major exporter of halal products on the global market. However, Indonesia's halal export contribution still lags behind other countries, such as Malaysia and Brazil. The main factors supporting halal exports include halal certification policies through Law no. 33 of 2014 as well as the increasing trend of consumption of halal products globally. However, there are several significant challenges, such as the low understanding of MSMEs about halal certification, limited logistics infrastructure, and intense competition from other countries. To overcome this challenge, the research recommends strategies in the form of halal certification training for MSMEs, optimizing digital platforms and e-commerce, as well as active promotion through international exhibitions. With this approach, Indonesia is expected to expand its halal market share, increase global competitiveness, and encourage economic growth through the national halal industrial sector.
Keywords : Halal exports, halal policy, halal certification, MSMEs, global competitiveness, halal economyFull Text:
PDF (Bahasa Indonesia)References
Arif, Z., Bahri, E. S., Warto, W., & Zulfitria, Z. (2021). Opportunities and Challenges of Halal Product Business Pasca Covid- 19 in Indonesia. Istinbath, 19(2), 374–398. https://doi.org/10.20414/ijhi.v19i2.274
Muljabar, H. (2019). Gastrodiplomasi Halal Food Korea Selatan di Indonesia melalui Pengunaan Halal Food Tahun 2013-2018. Muhammadiyyah University of Yogyakarta, accessed http://repository. umy. ac. id/, on May, 5, 2020.
Ibrahim, H., & Fauziah, N. (2023). Peran Dan Strategi Peningkatan Sertifikasi Halal Dalam Ekspor Produk Halal Di Pasar Internasional. Jurnal Minfo Polgan, 12(2), 2567–2571. https://doi.org/10.33395/jmp.v12i2.13311
Jamli, & Rizaldy. (1998). Kinerja Komoditas Elektronika Indonesia 1981-1995: Pendekatan Keunggulan Komparatif. Jurnal Ekonomi Dan Bisnis Indoensia, 13(3), 7.
Mita Widyastuti, A., . Z., & . B. (2024). Analysis of the Influence of Inflation, Rupiah Exchange Rate, and Interest Rate on the Export of Halal Products in Indonesia Year 2018-2022. KnE Social Sciences, 2024, 296–321. https://doi.org/10.18502/kss.v9i16.16253
Mubarok, F. K., & Imam, M. K. (2020). Halal Industry in Indonesia; Challenges and Opportunities. Journal of Digital Marketing and Halal Industry, 2(1), 55–64. https://doi.org/10.21580/jdmhi.2020.2.1.5856
Qoniah, R. (2022). Tantangan dan Strategi Peningkatan Ekspor Produk Halal Indonesia di Pasar Global. Halal Research Journal, 2(1), 52–63. https://doi.org/10.12962/j22759970.v2i1.246
Qurrota A’yun, I. (2021). Comparative Analysis of Potential Halal Product Exports of Indonesia in ASEAN + 3 Countries. Fidusia : Jurnal Keuangan Dan Perbankan, 4(1), 86–96. https://doi.org/10.24127/jf.v4i1.600
Rochmatannia Rosana, U. (2024). Prospects of the Development of the Halal Products Industry Towards Indonesia’S Economic Growth Prospek Perkembangan Industri Produk Halal Terhadap Pertumbuhan Ekonomi Di Indonesia. 67–75. https://dx.doi.org/10.192501/jhpr.vol.7-issue.1.67-75
Zul Ihsan Mu’arrif. (2024). Dampak Industri Halal pada Perekonomian di Indonesia: Pengaruh Pendapatan, Ekspor, dan FDI terhadap PDB Melalui Pendekatan GMM. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(9), 7271–7286. https://doi.org/10.47467/alkharaj.v6i9.4764
Ibrahim, H., & Fauziah, N. (2023). Peran Dan Strategi Peningkatan Sertifikasi Halal Dalam Ekspor Produk Halal Di Pasar Internasional. Jurnal Minfo Polgan, 12(2), 2567–2571. https://doi.org/10.33395/jmp.v12i2.13311
Qurrota A’yun, I. (2021). Comparative Analysis of Potential Halal Product Exports of Indonesia in ASEAN + 3 Countries. Fidusia : Jurnal Keuangan Dan Perbankan, 4(1), 86–96. https://doi.org/10.24127/jf.v4i1.600
Rezandy, A., & Yasin, A. (2021). Pengaruh Nilai Tukar, Inflasi, Dan Pendapatan Nasional Terhadap Ekspor Nonmigas Indonesia. Independent: Journal of Economics, 1(3), 95–110. https://doi.org/10.26740/independent.v1i3.42784
Robbi, I., & Farida, L. U. (2023). Kontraksi Ekspor Impor Selama Pandemi Covid-19 Di Indonesia (Studi Kasus Data Panel 34 Provinsi). Buletin Ilmiah Litbang Perdagangan, 17(1), 69–84. https://doi.org/10.55981/bilp.2023.10
Wulandary, C. L., & Rasyidah, R. (2024). Strategi Ekspor Pt Legend Tren Internasional Dalam Membawa Minuman Lokal Ke Pasar Internasional. Journal Publicuho, 7(2), 723–736. https://doi.org/10.35817/publicuho.v7i2.428
Yani, D. A., Nasution, J., & Armayani, R. R. (2023). Pengaruh PDB, Harga Kopi Internasional dan Nilai Tukar Rupiah Terhadap Ekspor Kopi Indonesia dalam Perspektif Islam. Jurnal Ekonomi Dan Bisnis Islam, 7. https://doi.org/10.30868/ad.v7i01.5005
DOI: https://doi.org/10.71312/mrbest.v2i3.205
Media Riset Bisnis Ekonomi Sains dan Terapan (MRBEST) Indexed by:
Lembaga Penerbit: Taksasila Edukasi Insani
Kontak: Tri Ananto
Alamat Resmi Penerbit: Jl. Cireundeu Raya No.1A, RT.002/ RW.06, Kelurahan Cireundeu, Kecamatan Ciputat Timur, Kota Tangerang Selatan, Banten 15419.
Copyright of Media Riset Bisnis Ekonomi Sains dan Terapan (e-ISSN: 2987-1875 )
Media Riset Bisnis Ekonomi Sains dan Terapan © 2023 by Taksasila Edukasi Insani is licensed under Creative Commons Attribution-ShareAlike 4.0 International