THE ROLE OF AI IN THE AUDIO PRODUCTION OF THE RADIO FEATURE PROGRAM “SUARA DARI TANAH JAUH”
Abstract
This study examines the role of artificial intelligence (AI) in the audio production process of the radio feature program Suara dari Tanah Jauh, aired on Gaul FM 87.8 Semarang. Using a descriptive qualitative approach, data were collected through observation of the production workflow, a literature review, and a questionnaire on audience perceptions of AI-assisted sound elements. The findings show that AI tools such as Agent.mix.audio, Suno.ai, and ElevenLabs.io support the mixing person in generating sound effects, backsound, and voice elements while working alongside the Cut to Cut editing technique that structures the narrative flow. AI functions as a creative collaborator that enhances efficiency and precision, while artistic decisions remain in the hands of the mixing person, reinforcing rather than replacing the human touch in radio production. This study contributes to the understanding of AI-assisted radio production by positioning AI as a creative collaborator rather than a substitute for human expertise.
Keywords : artificial intelligence, cut to cut, mixing person, radio feature, sound designFull Text:
PDFReferences
Beaman, J. (2019). Broadcast journalism: Techniques of radio and television news (7th ed.). Routledge.
Cui, W., Liu, M. J., & Yuan, R. (2025). Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration. Journal of Advertising Research, 65(2), 167–189. https://doi.org/10.1080/00218499.2024.2445362
Dell’Acqua, F., McFowland, E., Mollick, E. R., Lifshitz-Assaf, H., Kellogg, K. C., Rajendran, S., Krayer, L., Candelon, F., & Lakhani, K. R. (2023). Navigating the jagged technological frontier: Field experimental evidence of the effects of artificial intelligence on knowledge worker productivity and quality. Harvard Business School Working Paper, No. 24-013.
GoodStats. (2024). Durasi mendengarkan radio di Indonesia tahun 2023. https://goodstats.id
Guzman, A. L., & Lewis, S. C. (2024). What generative AI means for the media industries, and why it matters to study the collective consequences for advertising, journalism, and public relations. Emerging Media, 2(4). https://doi.org/10.1177/27523543241289239
Hausman, C., Benoit, P., Messere, F., & O'Donnell, L. (2016). Modern radio production: Production, programming, and performance (10th ed.). Cengage Learning.
Hitsuwari, J., Ueda, Y., Yun, W., & Nomura, M. (2023). Does human–AI collaboration lead to more creative art? Aesthetic evaluation of human-made and AI-generated haiku poetry. Computers in Human Behavior, 139, 107502. https://doi.org/10.1016/j.chb.2022.107502
Ismed, M. (2020). The changes and innovation of radio media in the digital era. MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi, 1(2), 92–102. https://doi.org/10.46961/mediasi.v1i2.37
Ismed, M. (2025). Implementation of the 3-O approach as an innovation in radio program production. Jurnal Ilmiah Publipreneur, 13(1), 1–6. https://doi.org/10.46961/jip.v13i1.1639
McLeish, R., & Link, J. (2015). Radio production (6th ed.). Focal Press.
Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook (2nd ed.). Sage Publications.
Moyo, D. (2021). Digital transformation in African radio: Innovation, convergence, and future trends. Journal of African Media Studies, 13(1), 1–16.
Nah, F. F.-H., Zheng, R., Cai, J., Siau, K., & Chen, L. (2023). Generative AI and ChatGPT: Applications, challenges, and AI-human collaboration. Journal of Information Technology Case and Application Research, 25(3), 277–304. https://doi.org/10.1080/15228053.2023.2233814
Nielsen. (2023). Laporan hasil survey awareness & konten RRI. Disiapkan untuk Lembaga Penyiaran Publik Radio Republik Indonesia.
Ong, W. J. (2012). Orality and literacy: The technologizing of the word (30th anniversary ed.). Routledge.
Owsinski, B. (2022). The mixing engineer's handbook (5th ed.). Bobby Owsinski Media Group.
Privitera, A. G., Fontana, F., & Geronazzo, M. (2025). The role of audio in immersive storytelling: A systematic review in cultural heritage. Multimedia Tools and Applications, 84, 16105–16143. https://doi.org/10.1007/s11042-024-19288-4
Rizkiyah, A., & Ismed, M. (2025). Mixing person on program radio drama “Wiracarita Dewabrata”. Jurnal Ilmiah Publipreneur, 13(1), 7–11. https://doi.org/10.46961/jip.v13i1.1640
Romli, A. S. (2017). Manajemen program dan teknik produksi siaran. Nuansa Cendekia.
The Indonesian Voices. (2018). RRI: Sudah waktunya melihat apa yang biasa kita dengar. https://theindonesianvoices.id
Utomo, B., Ismed, M., & Satyahadi, A. (2025). The use of motion graphics to increase the appeal of visual radio broadcasts. MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi, 6(2), 213–221. https://doi.org/10.46961/mediasi.v6i2.1638
MEDIA RISET KOMUNIKASI SOSIAL DAN EDUKASI (MRKOALISI) Indexed by:
Publisher: Taksasila Edukasi Insani
Contact: Tri Ananto
Publisher Address: Jl. Cireundeu Raya No.1A, RT.002/RW.06, Kelurahan Cireundeu, Kecamatan Ciputat Timur, Kota Tangerang Selatan, Banten 15419.
Copyright © 2026 of Media Riset Komunikasi Sosial Dan Edukasi (e-ISSN: xxxx-xxxx)
Media Riset Komunikasi Sosial Dan Edukasi © 2026 by Taksasila Edukasi Insani is licensed under Creative Commons Attribution-ShareAlike 4.0 International